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Sainsbury’s announce plans to launch record label

Listen well for less?

Sainsbury’s, the British supermarket giant, has announced that it is launching a record label.

The retailer’s imprint, called Own Label, will be a standalone imprint released via Universal and Warner Music.

According to the BBC, Own Label’s first releases will be two 20-track vinyl compilations curated by Saint Etienne’s Bob Stanley, titled ‘Coming Into Los Angeles – A Taste Of West Coast’ and ‘Hi-Fidelity – A Taste of Stereo’.

The two releases will be available to buy in 168 stores and feature tracks including The Flying Burrito Brothers’ cover of The Rolling Stones’ ‘Wild Horses’ and Mike Oldfield’s ‘Tubular Bells’.

Sainsbury’s joined the vinyl boom by starting to sell records in March 2016, shortly after fellow supermarket giant Tesco included the sale of vinyl LPs in stores for the first time in its history.

Rob McCallum is DJ Mag’s deputy digital editor. Follow him on Twitter here.

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